Eco GM 561 week 1 Individual Assignment: Will Bury Goes Global Scenario - 7245

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   Individual Assignment: Will Bury Goes Global Scenario

 

·         Resources: Ch. 1-3, 6, & 20 of Economics and the Will Bury Goes Global scenario

·         Read the Will Bury Goes Global scenario.

·         Write a 350-word paper addressing the following points in Part I:

 

o    Identify the economic concepts in the scenario.

o    Explain how each concept relates to the context of the scenario.

 

·         Continue to read the Will Bury scenario. Write a paper of no more than 700 words to discuss the following points in Part II:

 

Will feels he could expand sales by offering his digitized books internationally. Before he does so, Will seeks your business advice to identify the issues he will face by expanding beyond his domestic market. Propose your suggestions to Will, helping him to maximize his revenue.

 

o    Identify three international markets you would recommend he target initially. Explain what issues Will might face exporting his digital books to these three international markets.

 

o    Will is interested in maximizing his revenue through his pricing and knows that having some intelligence of a market’s price elasticity of demand can help the manager set the right price. Apply the determinants of price elasticity of demand found in Ch. 20 to each of the three markets. Would you recommend Will raise, lower, or keep the same price he charges in his domestic market? Justify your recommendation by analyzing the price elasticity determinants.


 

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   Individual Assignment: Will Bury Goes Global Scenario

 

·         Resources: Ch. 1-3, 6, & 20 of Economics and the Will Bury Goes Global scenario

·         Read the Wi

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ECO GM 561 Week 1 - Will Bury Goes Global.docx
ECO GM 561 Week...