Pepsi-Cola® and Coca-Cola® have dominated the market for almost a century whereas General Motors™ and Ford Motor Company© have suffered due to increased competition. What is it about the markets, the products, or the companies themselves that has allowed the two former companies to thrive whereas the later two falter? Frame your answer in terms of competitive advantage and international business.
When it comes to General Motors™ and Ford Motor Company© they deal with automobiles and not everyone can afford these vehicles. Therefore, a customer has to