ECO 415 week 4 Achieving Competitive Advantage International Business - 1766

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Topic 1: Achieving Competitive Advantage

 

o        How does the creation of value lead to competitive advantage?

o        How may a firm achieve competitive advantage? Consider strategies of cost leadership, benefit leadership, and degrees of focus.

o        How does the price elasticity of demand affect a firm’s strategic positioning for competitive advantage?

o        What factors and strategies allow a firm to sustain competitive advantage? Cite at least one real life example of success and one real life example of failure in your explanation.

 

Topic 2: International Business

 

o        What additional risks do multinational corporations face and what additional opportunities do they enjoy when compared with domestic firms?

o        What strategies may a multinational corporation use to best take advantage of the opportunities discussed above?

o        What strategies may a multinational corporation use to best mitigate the risks discussed above?

o        How does achieving competitive advantage at an international level differ from achieving competitive advantage at a domestic level? How may a firm strategically position itself for international competitive advantage? Cite at least one example or strategy specific to international business.

 

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Topic 1: Achieving Competitive Advantage

 

o        How does the creation of value lead to competitive advantage?

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ECO 415 Week Four Speech on competitive advantage and international business.doc
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