Donatos: Finding the New Pizza Discussion Questions
The research design used by Donato’s determined whether low-carbohydrate diets were just another trend. McDonald’s extensive research aided Donato’s product development by providing the information of American eating habits. Along with the 2003 HealthFocus Trend Report, 26% of eaters were “carb aware.” This along with Tom Krouse’s Atkins diet led to the research that determined that low carbs were not just a trend. Next, Donato’s created a prototype of the no carb pizza, and involved taste testing by the employees.
The employee feedback lead to outside participants in a random sampling who were shown photographs of food products, and then queried about the item’s uniqueness, brand fit, price attractiveness, and the likelihood of purchase, if the product were available. After this Donato’s data mined this information they In-resta