Distribution Strategy (attached answer) - 74487

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In marketing, it is impossible to avoid consideration of marketing mix, which involves 4Ps. The 4Ps encompass: place, promotion, price and product (Viardot, 2004). This exposes one of crucial obligations of any marketing manager. That is, a marketing manager is responsible for formulating effective distribution strategy (place) in order to keep the other Ps moving (Distributionstrategy.org., 2013). As a result, studies described distribution strategy as crucial prerequisite for success of any business (Chapter 15: Product Distribution, n.d.). It is a plan of actions employed to move service/product from the manufacturer to the end consumers through different approaches such as physical distribution and distribution channels. Generally, it tries to describe where and how customers purchase firm’s service/products. Distribution strategy focuses on various factors, which encompass: location of the firm and target market, approaches of reaching the target market, warehousing, as well as transportation. In this paper, distribution strategy critically discussed besides evaluating how it used in consumer market. It hypothesized that good distribution strategy contributes to health relationship between businesses and their consumers