Distribution Channels - 93348

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grudge1234

grudge1234

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  • From: Business, Marketing
  • Posted on: Sat 19 Sep, 2015
  • Request id: # 77773
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Distribution channel is a chain of businesses through which a product or service passes through until it reaches the end consumer. We take the example of Nestle coffee in order to describe the company’s distribution channel for its coffee product. As we are aware coffee goes through a channel before reaching the final consumer. In case of Nestle, coffee reaches the user and the stakeholders involved are farmers, manufacturers, exporter, importer, distributor, retailer and finally the consumer. Nestle uses various strategic partner who help promo

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Discussion.docx