Disruptive Innovation - 34346

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Disruptive innovation

There are six key attributes of disruptive innovation which managers must strive to follow. These are as follows:

1. Disruptive innovation spur growth

2. Disruptive business either creates new markets or takes the low end of an established market

3. Disruptive opportunities require a separate business planning process

4. Do not try to change your customers, help them

5. Integrate across whatever is not good enough

6. Be patient for growth but impatient for profitability

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Disruptive innovation

Disruptive Innovation.doc
Disruptive Inno...