Discuss the way vision was used at Mentor Graphics (Graded A+) - use as a guide only - 22813

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Students will read the case found in Chapter 9 and prepare a 900 words response to the following questions:

1. Discuss the way vision was used at Mentor Graphics.

2. Evaluate whether the vision strengthened or weakened the company. Support your answer.

3. Identify three key reasons that the vision failed at Mentor Graphics.

4. Discuss issues of vision content, context, and process in how vision was introduced and changed at the company.

5.Discuss whether or not the vision helped or hindered change at Mentor Graphics.

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