Marketing mix is the controllable set of activities that the firm uses to respond to the wants of its target markets. Create a report on the marketing mix and keep the following questions in mind:
- Describe what is meant by marketing mix.
- Describe and discuss the different elements of the marketing mix for a product of your choice.
- How does the marketing mix enable marketers to better serve their customers?
- How does the marketing mix enable marketers to increase their satisfaction and result in greater sales of their products?
- How would you use the marketing mix to select a new product or service?
- How would you apply marketing mix to use a seamless value chain to transport the product or service to the customer?