Define consumer behavior and discuss the underlying premise of consumer behavior - 23159

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  1. What is Consumer Behavior?

Define consumer behavior and discuss the underlying premise of consumer behavior, the marketing concept. Why is consumer behavior rooted in the marketing concept? Support your position in a minimum of 200 words. Respond to at least two of your classmates’ posts with substantive posts. Posting “I agree” postings will not be eligible for participation credit. Instead, your responses should further along the discussion by providing an illustration or experience or, in some cases, constructively disagreeing.

  1. The Consumer Research Process

Identify the steps in the consumer research process. Evaluate and discuss the strengths and limitations of quantitative (positivism) vs. qualitative (interpretivism) research methodologies. Support your position in a minimum of 200 words. Respond to at least two of your classmates’ posts.

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Attachments
DQ #1 - What is Consumer Behavior (300 words).doc
DQ #1 - What is...
DQ #2 - The Consumer Research Process (220 words + References).doc
DQ #2 - The Con...