Critical Analysis Article: “The Rise and Inglorious Fall of My-space” – do a critical analysis paper of no more than 4 pages double spaced. Begin with an analysis of the climate – it looked very promising at the time. What went wrong? Look at the combined functional analysis of MySpace within NewsCorp. Identify the splits in values, in goals. Note that executive leadership left – bandoning integration. No wonder the system was unable to adapt to Facebook.