Creative_Ad_Anaylsis - 74508

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According to the Centers for Disease Control and Prevention, worldwide, approximately 1.6 billion adults (age 15+) are overweight. At least 400 million adults are obese leaving at least 20 million children under the age of 5 years are overweight. One solution to obesity is bariatric surgery. An advertisement found in Time magazine consists of a close up photograph of an obese Caucasian male hanging from a sausage noose. He appears to be middle aged man with some gray hair and from the middle class. His face is not fully visible, leaving only his double chin, an ear, pudgy cheek and stubbly facial hair. The man’s head is slumped to the side as if he is dead from hanging, and he is clothed in a medium-blue sweatshirt. The background consists of a blurred cinderblock wall putting the man and the sausage noose in focus. The undersized white text at the bottom left reads, “OBESITY IS SUICIDE

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