Costco Strategic Choice and Evaluation
Strategic Choice and Evaluation
Costco Wholesale Corporation (Costco) operates a membership-only warehouse that sells quality products and services at an affordable price. Costco remains an organization known for providing quality goods and services at the lowest possible prices (Costco, 2013). This paper evaluates Costco’s strategic choices and evaluates considerations for growth. The paper identifies the best value discipline, generic strategy, and grand strategy for Costco. Finally, the paper includes a recommended strategy for Costco to implement.
Best value discipline
According to Pearson and Robinson (2013), consultants Michael Treachy and Fred Wiersema described the Value-Discipline Model as a strategy took to help organizations recognize what the organization wants their customers to value them for. The Value-Discipline Model focuses on three areas for an organization to focus on, operating excellence, product leadership, and customer intimacy.
Of the three areas of the Value-Discipline Model, customer intimacy best describes Costco’s business model. According to Pearson and Robinson (2013), “a strategy of customer intimacy continually tailor and shape products and services to fit an increasingly refined definition of the customer” (p. 198). Customer intimacy differentiates Costco from competitors with low prices and hassle free service. Costco’s mission statement states the importance of providing “quality goods and services at the l