Competitive advantage implies the creation of a system that has a unique
advantage over competitors. With the advent of globalization, the competition
has become stronger and can be located anywhere in the world. The idea behind
competitive advantage is to create customer value in an efficient and
sustainable way. One approach to address this issue would be the use of
resource-based theories of competitive advantage.
Resources are not simply raw materials but include all the inputs, such as
intellectual capital, necessary to produce a good or service. Consider this as
you address globalization strategies for Fortune 500 firms in this assignment.
Be mindful of constraints, such as transportation costs and cultural barriers,
as you complete this assignment.
Review the article “Resource-Based Theories of Competitive Advantage: A
Ten-Year Retrospective on the Resource-Based View” by J. B. Barney from the
readings for this module.
Based on your analysis of this article and other readings for this module,
respond to the following:
Substantiate your response with properly cited examples. Write your initial
response in 300–500 words.