Com 373 Week 2 DQ 2 - 1559

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  • Posted on: Tue 13 Mar, 2012
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Request Description

Why is it important for salespeople to understand and appreciate the various integrated marketing communication (IMC) tools and how they are used? As a salesperson, how will your understanding of these IMC tools benefit you?

Solution Description

Having worked in sales on more than one occassion, I know how important it is to know the tools that are available to me, and how those tools