Com 340 Mass communication test (Final exam) - 12583

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1.      Media criticism

a.     is the analysis used to assess the effects of media on individuals

b.    should be based on well-reasoned arguments

c.     can be negative or positive

d.    all of the above



2.     Three of the reasons that American media products dominate the global scene are

a.     diversity, the English language, synergy

b.    freedom of expression, diversity, big business

c.     freedom of expression, the English language, censorship

d.    freedom of expression, horizontal integration, big business



3.     The American media and government are interrelated in three ways:

a.     regulation, censorship, elections

b.    regulation, adversarial relationship, broadcast media

c.     regulation, adversarial relationship, elections

d.    audience, adversarial relationship, elections



4.     The theory that the introduction of new technology changes society, sometimes in unexpected ways,is called

a.     technological determinism

b.    vertical integration

c.     blockbuster theory

d.    technological consumerism



5.     Which of the following is an example of a banned book?

a.     The Adventures of Huckleberry Finn

b.    Harry Potter

c.     Tarzan

d.    all of the above



6.     The medium that employs the most people to gather the news is

a.     radio news

b.    television news

c.     magazine features

d.    newspapers



7.     The biggest challenger to newspapers today is

a.     cable television

b.    the World Wide Web

c.     weekly news magazines

d.    the evening TV news



8.     Media generally go through three stages of development, in this order

a.     elite, specialized, popular

b.    elite, popular, specialized

c.     specialized, popular, elite

d.    popular, specialized, elite



9.     The magazine industry is becoming

a.     more specialized, more segmented

b.    less specialized, less segmented

c.     more specialized, less segmented

d.    less specialized, more segmented



10.  Which of the following is NOT an advantage of digital technology in theaters?

a.     films can be distributed as electronic data through high-speed connections

b.    theaters can show live events

c.     employees can choose trailers from a computer screen

d.    equipment is inexpensive



11.  Movie ratings are

a.     voluntary

b.    required by federal law

c.     required by state law

d.    required by the Motion Picture Production Code



12.  The Recording Industry Association of America battled the file-sharing threat by

a.     threatening college administrators if students used the college's Internet connections to download music

b.    attempting to close down websitesthat distributed music

c.     trying to stop the manufacture of digital recorders like the Rio

d.    all of the above



13.  "Covering," an industry practice in the ‘50soccurred

a.     when record albums came out with cardboard covers

b.    when white singers released traditional black tunes

c.     when music was recorded on separate tracks

d.    none of the above



14.  Clear channelstations stopped playing the music of the Dixie Chicks in 2003 after one member

a.     posed nude

b.    was arrested for drugs

c.     criticized President George W. Bush

d.    all of the above



15.  The radio industry today is becoming

a.     segmented in terms of ownership

b.    segmented in terms of audience

c.     all of the above

d.    none of the above



16.  The FCC regulates

a.     over-the-air broadcasting

b.    Internet broadcasting

c.     all of the above

d.    none of the above



17.  Cable television began

a.     as an attempt to bring TV into hard-to-reach areas

b.    to allow people to receive additional channels

c.     as an alternative to satellite TV

d.    all of the above




18.  It isestimated that there are nearly ___ Internet users in the world

a.     1 million

b.    150 million

c.     500 million

d.    More than 1 billion



19.  What are the criteria suggested in the text to use to evaluate webpages used for research?

a.     authority, bibliography, currency, objectivity

b.    attribution, currency, fraud, objectivity

c.     attribution, authority, currency, objectivity

d.    attribution, fraud, objectivity, validity



20.  News values include

a.     importance, interest, timeliness

b.    correspondents, importance, timeliness

c.     importance, milestones, timeliness

d.    interest, milestones, specialists



21.  Media surveys and critics state that the media has

a.     a liberal bias

b.    a conservative bias

c.     a centrist bias

d.    all of the above



22.  Public relations professionals may

a.     polish a client's image

b.    make an unworthy client palatable to the public

c.     work for honest and worthwhile purposes

d.    all of the above



23.  Public relations practitioners use ___ to gather information

a.     attitude testing

b.    statistical analysis

c.     focus groups

d.    all of the above





24.  Which of the following are requirements for a message to be considered advertising?

a.     It must be paid

b.    It must be personal

c.     It must contain a testimonial

d.    all of the above



25.  Which of the following is condemned by the American Association of Advertising Agencies code of ethics?

a.     misleading claims

b.    subliminal advertising

c.     ads targeted to children

d.    all of the above



26.  When people with different attitudes interpret the same messages differently, it is called

a.     selective exposure

b.    selective perception

c.     selective retention

d.    all of the above



27.  Applied research involves studies

a.     conducted for universities

b.    conducted for commercial purposes

c.     paid for by the government

d.    none of the above



28.  The assumption that the media tell us what to think about is

a.     agenda setting theory

b.    cultivation theory

c.     individual differences theory

d.    diffusion of innovations theory



29.  Most researchers believe media have

a.     powerful effects

b.    minimal effects

c.     mixed effects

d.    none of the above





30.  The assumption that media affects how people view the world is

a.     diffusion of innovations theory

b.    agenda setting theory

c.     cultivation theory

d.    individual differences theory

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