Clustering techniques applied to segmenting markets - 9459

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Clustering techniques applied to segmenting markets __________.

A.   doesn’t apply to demographic data

B.   eliminate the need for marketing managers to specify in advance what dimensions might be relevant for grouping consumers

C.   remove the need for managerial judgment

D.   usually require computers to group people based on data from market research

E.   is time consuming and expensive

Solution Description

Clustering techniques applied to segmenting markets __________.