Chevron’s Global Business Challenges
While embracing an effective and productive global business environment, there are often ongoing matters such as unethical business challenges, failure to embrace technology advancement, and stiff competition among businesses (Chevron, 2012). It is the responsibility of each individual global company to ensure that proper strategies and policies are utilized to address these challenges. This paper will analyze the Code of Conduct of Chevron Corporation, as it relates to other companies in the industry, while simultaneously determining the key issues impacting the company and how technological advancements may face challenges in the global society.
Chevron is a company that has an extensive strong history, which began when a group of explorers and merchants established the Pacific Coast Oil Company on September 10, 1879, in San Francisco. The company has changed its name more than once, but claims to have always retained their founders’ spirit of grit, innovation, and perseverance (Chevron 2013). They have transformed into what is now Chevron Corporation, recently ranked 9th among the world’s top oil companies by Petroleum Intelligence Weekly in 2013, second among US oil companies behind ExxonMobil (Chevron 2013). Chevron has partnered with other companies, each with their own unique history, strengths, and character. Essentially, they have grown from a San Francisco based company with a five state market in the Western United States, to a major corporation whose affiliates conduct business globally.
The company has a market capitalization of over $204.9 billion. They have expanded into essentially every area of the energy industry, including exploring for, producing, and transporting crude oil and natural gas. Chevron also conducts operations in the areas of refining, marketing, and distributing transportation fuels and lubricants; manufacturing and selling petrochemical products; generating power and producing geothermal energy; providing energy efficient solutions; and developing energy resources for the future, such as advanced biofuels. Chevron believes it has retained their fundamental purpose, which is to provide energy people need to fuel to progress forward. In 2011, Chevron produced, on average, 2.673 million barrels of oil per day, 75% of which was done outside of the US. By the end of 2011, Chevron’s global refining capacity reached 1.96 million barrels of oil per day. They are the largest private producer of oil in Kazakhstan, oil and natural gas producer in Thailand, and overall oil producer in Indonesia. It has operations in more than one hundred countries and employs approximately 58, 286 employees (Chevron, 2013).