Cause Related Marketing - 93292

Solution Posted by
grudge1234

grudge1234

Rating : (7)A+
Solution Detail
Price: $10.00
  • From: Business, Marketing
  • Posted on: Tue 15 Sep, 2015
  • Request id: # 77773
  • Purchased: 1 time(s)
  • Average Rating: (100) A+
Request Description
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Solution Description

Korean company CJ started a campaign to support poor people in Africa. The company set up a Cause Related Marketing (CRM) system that facilitates the consumers willing to donate 100 cents by buying a bottle of tap water. The company also donates 100 cents for every bottle purchased. Therefore; 200 cents of d

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