Case 9: Wizards of the Coast (Graded A+) - use as a guide only - 29862

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Your Discussion Question responses should be both grammatically and mechanically correct, and formatted in the same fashion as the questions themselves. If there is a Part A, your response should identify a Part A, etc. In addition, you must appropriately cite all resources used in your responses and document in a bibliography using APA style. 

1. Case 9: Wizards of the Coast (Allen, 2003, pp. 544-555) is different from the other cases in your textbook. It is intended to be used as a basis for discussion rather than as an illustration of either an effective or ineffective handling of a situation (Allen, 2003, p. 544 footnote). Therefore, for this case only, analyze the marketing strategies and tactics used by Wizards of the Coast from its inception to mid-year 2000 (i.e., the end of the case) in terms of the marketing mix (i.e., the 5 P’s of marketing – product, price, place, promotion, and people). Begin with a description of the target market for all products. (A 500 words response is required.)


You can get case 9 at this wesite: 



2. Using three (3) publication Web sites that focus on product quality, explain what value these Web sites offer an entrepreneurial or small business in terms of quality control. You may choose any publication Web site that focuses on quality. The following publication Web sites are for your reference.  (A 250 words response is required.)

a. Quality Digest:

b. Food Quality:

c. PFQ (formerly Pharmaceutical Formulation and Quality):

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