Case 5: Competition in Energy Drinks, Sports Drinks, and Vitamin- - 13447

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Module 2 Case Study Assignment


The case study assignment for Module 2 draws on the following case study in your  textbook:


Case 5: Competition in Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages


by John E. Gamble, C-75-C87






Read the case and then respond to the case questions given below. (See "A Guide to Case Analysis" for further guidance on written case analysis.)




In addition to using the case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use the company's Web site, Internet search engines such as Google, online data services, or other sources to locate the latest articles about the company including press releases and current financial information. Be sure to cite all sources according to APA guidelines (see also Documentation Rules and Citation Styles).




Note: For assistance with analyzing the financial data in this case, Table 4-1 on pages 94-96 of your textbook is a useful reference.




Please limit your analysis to four pages, double-spaced.






Case Questions




  1. What are the key success factors (KSF) in this industry?
  2. Apply the Five Forces Model of Competition tool to analyze the Energy Drinks, Sports Drinks, and Vitamin-Enhanced Beverages.
  3. Apply the Strategic Group Mapping tool to determine the place of the leading beverage producers in relation to each other.


LO 2.1, 2.2, 2.3


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