Case 23: "Starbucks’ Strategy and Internal Initiatives to Return to Profitable - 13452

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Module 8 Case Study Assignment


he case study assignment for Module 8 draws on the following case study in your  textbook:


Case 23: "Starbucks’ Strategy and Internal Initiatives to Return to Profitable Growth," by Arthur A. Thompson and Amit J. Shah, C333-C367






Read the case and then respond to the case questions given below. (See "A Guide to Case Analysis" for further guidance on written case analysis.)




In addition to using the Starbucks case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use the company's Web site, Internet search engines such as Google, online data services, or other sources to locate the latest articles about the company including press releases and current financial information. Be sure to cite all sources according to APA guidelines (see also Documentation Rules and Citation Styles).




Note: For assistance with analyzing the financial data in this case, Table 4-1 on pages 94-96 of your textbook is a useful reference.




Please limit your writing to four pages, double-spaced.






Case Questions:




1. Evaluate the role played by Howard Schultz in the growth and success of Starbucks.   Is the company in danger of relying too heavily on Mr. Schultz?


2. Discuss the business engineering processes used by Starbucks to stay competitive.  How does the company track performance and use its control systems?


3. What is the compensation strategy that the company has used to motivate its employees to focus on the company’s strategy and its execution?


4. How would you describe Starbucks’ corporate culture?  What is the relevance of corporate culture for Starbucks’ future growth and success?




LO 8.1, 8.3, 8.4, 8.5, 8.6


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