Case 17: "Smucker's in 2011: Expanding the Business Lineup," by John E. Gamble, C-257-270. - 13450

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Module 6 Case Study Assignment


The case study assignment for module 6 draws on the following textbook case:


Case 17: "Smucker's in 2011: Expanding the Business Lineup," by John E. Gamble, C-257-270.






Read the case and then respond to the case questions given below. (See "A Guide to Case Analysis" for further guidance on written case analysis.)




In addition to using the Smucker’s case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use the company's Web site, Internet search engines such as Google, online data services, or other sources to locate the latest articles about the company including press releases and current financial information. Be sure to cite all sources according to APA guidelines (see also Documentation Rules and Citation Styles).




Note: For assistance with analyzing the financial data in this case, Table 4-1 on pages 94-96 of your textbook is a useful reference.




Please limit your analysis to four pages, double-spaced.






Case Questions




1. Smucker’s has multiple product lines.  Explain how well they fit with each other.


2. Using the data in the financial tables provided in the case, determine whether the company has been contributing to increasing shareholder value. Report your financial calculations.


3.  What are the key challenges in the processed foods industry?  How well is Smucker’s positioned to take advantage of the changes in the industry?


4.  Looking at how Smucker’s has grown in the past, what would recommend the company do to continue to grow and succeed?




LO 6.1, 6.2, 6.3, 6.4, 6.5


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