Case 16: "Sara Lee Corporation in 2011: Has its retrenchment Strategy - 13449

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Module 4 Case Study Assignment




The case study assignment for Module 4 draws on the following case study in your  textbook:


Case 16: "Sara Lee Corporation in 2011:  Has its retrenchment Strategy been Successful?," by Arthur Thompson and John E. Gamble, C243–C256






Read the case and then respond to the case questions given below. (See "A Guide to Case Analysis" for further guidance on written case analysis.)




In addition to using the Sara Lee case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use the company's Web site, Internet search engines such as Google, online data services, or other sources to locate the latest articles about the company including press releases and current financial information. Be sure to cite all sources according to APA guidelines (see also Documentation Rules and Citation Styles).




Note: For assistance with analyzing the financial data in this case, Table 4-1 on pages 94-96 of your textbook is a useful reference.




Please limit your analysis to four pages, double-spaced.






Case Questions




1. What strategy has Sara Lee used to grow its business?


2. Why is Sara Lee retrenching?  How is it determining what units to retrench?


3. Examine the financial results in Exhibits 1, 2, 4, 5, and 6, and determine how the company   has been doing by calculating profitability, liquidity, leverage and activity ratios.  Based on these ratios what is your assessment of the company’s performance?  Justify your answer.


4. Which ones of the five generic strategies has Sara Lee used for Hanesbrands, North American Foodservice, International Beverage, International Bakery and International Household and Body Care?




LO 4.1, 4.3, 4.4, 4.5, 4.6


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