Carlo Ghosn Paper - 70989

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When Ghosn joined Nissan as the first non Japanese CEO (Chief Executive Officer) in 1999, the automobile company was facing serious problems. At that time Nissan had incurred losses in seven of the previous eight years. Ghosn was given a very challenging task of helping Nissan recover the losses within two years by enhancing its overall performance. But this was not the only challenge Ghosn was facing; he being the first non Japanese CEO had to address the cultural issues by taking into consideration the Japanese cultural norms. B

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