Buss 508 The Pepsi Refresh Project: Viral Marketing. - 30485

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Internet Technology, Marketing, and Security

Using the WileyPlus resources, go to the “The Pepsi Refresh Project: Viral Marketing” example.  

6/8 page paper :

  1. Evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes.
  2. Analyze the advantages and disadvantages of Social Media Marketing for business entrepreneurs.
  3. Assess how Social Media Marketing is helping Pepsi gain more customer insight than it would have otherwise.
  4. Research two (2) other businesses that have used Social Media Marketing to their advantage. Discuss how each of these businesses has utilized Social Media Marketing and provide examples with your discussion.
  5. Speculate what impact Social Media will have business over the next decade and identify what skills you need to improve to take advantage of the changes.
  6. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.

The specific course learning outcomes associated with this assignment are:

  • Apply the core marketing concepts and marketing orientation to develop viable marketing strategies that fit a variety of market environments, domestic and international.
  • Use technology and information resources to research issues in contemporary business.
  • Write clearly and concisely about contemporary business using proper writing mechanics.
Solution Description


Social media marketing is the process of advertising through social media sites such as Blogs, Twitter,

Viral Marketing.docx
Viral Marketing...