business questions (Graded A+) - use as a guide only - 33422

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arsalanahmed

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ANSWER THESE QUESTIONS:

1.  For businesses, what are two of the major uses of crowdsourcing?  What advantages and disadvantages might crowdsourcing have?

2.  From the USA China article, explain how cultural differences are reflected in social media.

3.  Fast Company ran an article that could have been titled “The State of Social Media Usage by Business.”  Using this article’s organization scheme, integrate materials from other readings—particularly “Guidelines,” “ManagingSocialMedia,” and “Social Media ROI”—to create a more complete summary of business’s social media usage.

4.  Explain how social media could be used by Direct Marketers.

 

Websites that cover these areas are below:  

Crowdsourcing.pdf

http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/The-Pros-and-Cons-of-Crowdsourcing-87290.aspx

 

Di Chiro SMM Evaluation Sept 2012.pdf

http://www.google.com/url?sa=t&rct=j&q=di%20chiro%20smm%20evaluation%20sept%202012.pdf&source=web&cd=5&sqi=2&ved=0CEwQFjAE&url=http%3A%2F%2Fwww.businessinsider.com%2Fdocument%2F50538b54eab8eac05c000018%2Fsmm_evaluation_guide_f5.pdf&ei=7RCBUaa_H4ni4APaxoDwDg&usg=AFQjCNEppIpqXSHgNFvDM1a7v4VGU5dxIQ

 

Guildelines

http://www.myarticlearchive.com/articles/9/271.htm

 

Kaiser Sloan MIT

http://sloanreview.mit.edu/article/kaiser-permanente-using-social-tools-to-improve-customer-service-research-and-internal-collaboration/

 

Managing Social Media

http://www.oracle.com/us/products/social-media-mix-1896559.pdf

 

Social Media ROI Sept 2012

http://lp.wildfireapp.com/rs/wildfire/images/wp_ROI_f.pdf

 

Social Media and biz intel

http://www.oracle.com/us/products/social-media-and-bi-1845281.pdf

 

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