business case 1 and 2 - 87173

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  • From: Business, Business
  • Posted on: Fri 16 Jan, 2015
  • Request id: # 76149
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Case Study 1


Overall Purpose



focus groups

To Explore in depth through discussion, e.g., understanding common complaints, about reactions to an experience or suggestion, etc.; useful in marketing and evaluation

-reliably and quickly get common impressions
-efficiency to get depth and much range of information in short period
- can provide key information of programs

-can be hard in analyzing response
-good facilitator needed for safety and closure
-difficulty in scheduling 6-8 people together

The above business research method can be used to find out the deterioration in the sales figures. The method has its own advantages and challenges.

The sales are directly related to marketing strategy, price, quality and publicity of the