Beer and Branding
The main factors that makes one beer better than another is branding. Excellent branding encapsulating quality and best test as well as responding to the market dynamics as made Budweiser the best bear in the market (Avery, 2018). The beer is simple in nature and its unique ultra-light flavor has won a large consumer segment. The company has also employed different marketing techniques that respond to the volatile consumer demands hence managed to remain relevant for a very long time.
Budweiser Advertising Analysis
Budweiser advertising focuses on the firm existing market by enhancing the experiences of the host and reward systems such as partnering with the digital, sports and music events. For example, the company targeted the sports-watching males by dominating premier sporting events such as the Super Bowl (Stewart, and Saren, 2014). Another tactic was the creation of a millennial event to vie for 1,000 spots. Budweiser has excellent advertising technique that targets specific consumer segments.
Strategic Vs. Tactical Marketing
Strategic marketing establishes the direction of a business growth in relation to the competitors whereas tactical marketing involves the real actions taken to enhance a business competitive position (Avery, 2018). An example of strategic marketing in Budweiser include focusing on sports-watching males. Dominating the sporting events was its tactical marketing that complemented the company strategy. Budweiser’s strength lies on tactical marketing where the company demonstrated uniqueness. Examples include dominating sporting events, inventory of giveaway items, point of sale materials as well as organizing social events.
Microbreweries and Budweiser
Commercials that make fun of different enthusiasts among the consumers may not be effective for Budweiser. Such commercials may make the consumer segment feel offended or less valued. As a result, the company can lose a large segment of potential customers. Alternative means of communication that demonstrates the strength of the Budweiser’s brand may be more effective.
Biblical Christian Application
To increase Christian presence, the company should demonstrate and advocate for high moral and ethical standards. The company should encourage responsible drinking and discourage sale of alcohol to the underage people. These values should be ingrained in all the company commercials. Through these initiatives, the company will be upholding the Christian values that teaches responsibility to oneself and to others.
The bible encourages people to maintain God’s glory in everything they do. It states, “Whether, then, you eat or drink or whatever you do, do all to the glory of God,” (1 Corinthians 10:31). Budweiser should also maintain God’s glory in their alcohol business by acting in an ethical and moral way. They should also show concern for their customers by encouraging high responsibility when consuming their products.
Avery, J. (2018). Global Brand Management of Anheuser Busch InBev's Bud