1. A Competitive Coup in the In Flight Magazine.
When the manager for
market intelligence of AutoCorp, a major automotive manufacturer, Boarded the plane
in Chicago, her mind was on shrinking market share and late product
announcements. As she settled Back to
enjoy the remains of a hectic day, she reached for the in-flight magazine. It
was jammed into the seat pocket in front of her. Crammed into this already tiny space was a
report with a competitor's logo, market "Confidential-Restricted
Circulation." It contained a
description of a new product announcements for the next two years. Not only was
it intended for a small circle of senior executives but it also answered the
questions she had recently proposed to an external research firm. The proposal
for the solicited research could be canceled.
Her research budget, already savaged, could be saved. She was home free,
legally and career-wise. She foresaw only one problem. In the last few months, AutoCorp's newly
hired ethicist had revised the firm's Business Conduct Guidelines. They now required company employees in
possession of a competitor's information to return it or face dismissal. But it was still a draft and not formally
approved. She had the rest of the flight
to decide whether to return the document to the airlines or slip it into her
a. What are the most prudent decisions she can
make about her responsibilities to herself and others?
b. What are the implications of those decisions
even if there is no violation of law or regulation?
2. Distinguish between the following
a. Exploratory and formal studies
b. Experimental and ex post facto research designs
c. Descriptive and causal studies
3. Establishing causality is difficult, whether conclusions
have been derived inductively or deductively.
a. Explain and elaborate on the implications of this
b. Why is ascribing causality more difficult when
conclusions have been reached through induction?
c. Correlation does not imply causation. Illustrate this
point with examples from business.
4. Using yourself as the subject, give an example of each of
the following asymmetrical relationships:
b. Property-disposition c. Disposition-behavior d. Property-behavior
5. Why not use more control variables rather than depend on
randomization as the means of controlling extraneous variables?
6. Researchers seek casual relationships by either
experimental or ex post facto research designs.
a. In what ways are these two approaches similar?
b. In what ways are they different?
7. Your large firm is about to change to a customer-centered
organization structure, where employees who have rarely had customer contact
will now likely significantly influence customer satisfaction and retention. As
part of the transition, your superior wants an accurate evaluation of the
morale of the firm's large number of computer technicians. what type of sample
would you draw if it was to be an unrestricted sample?