BUS599 Assignment 2 Employing Strategy in a Competitive Environment - 20695

Solution Posted by
studentlance

studentlance

Rating : (5)F
Solution Detail
Price: $20.00
  • From: Business,
  • Posted on: Tue 30 Jul, 2013
  • Request id: None
  • Purchased: 0 time(s)
  • Average Rating: No rating
Request Description

BUS599 Assignment 2

 

BUS599 Assignment 2: Employing Strategy in a Competitive Environment

Due Week 4 and worth 280 points 

  1. Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal.
  2. Based on the environmental scan, evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.
  3. Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders.
  4. Assume that the U.S. economy is in a state of decline requiring modifications to the strategy. Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace.
  5. Evaluate how global competition may impact the business strategy and determine how the company should respond.
  6. Use at least four (4) quality academic resources in this assignment.
  7.  Note: Wikipedia and other Websites do not qualify as academic resources.

 

The specific course learning outcomes associated with this assignment are:

  • Analyze the external and internal environment for opportunities, threats, strengths, and weaknesses that impact the firm’s competitiveness.
  • Use technology and information resources to research issues in strategic management.
  • Write clearly and concisely about strategic management using proper writing mechanics.

 

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.

Points: 280

Assignment 2: Employing Strategy in a Competitive Environment

Criteria

Unacceptable

Below 70% F

Fair

70-79% C

Proficient

80-89% B

Exemplary

90-100% A

1. Create an environmental scan for the company indicating the most significant environmental threats and discuss how the company should respond to each threat to ensure that the impact to the business is minimal.

Weight: 20%

Did not submit or incompletely created an environmental scan for the company indicating the most significant environmental threats; did not submit or incompletely discussed how the company should respond to each threat to ensure that the impact to the business is minimal.

Partially created an environmental scan for the company indicating the most significant environmental threats; partially discussed how the company should respond to each threat to ensure that the impact to the business is minimal.

Satisfactorily created an environmental scan for the company indicating the most significant environmental threats; satisfactorily discussed how the company should respond to each threat to ensure that the impact to the business is minimal.

Thoroughly created an environmental scan for the company indicating the most significant environmental threats; thoroughly discussed how the company should respond to each threat to ensure that the impact to the business is minimal.

2. Evaluate the company’s strengths and evaluate how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.
Weight: 15%

Did not submit or incompletely evaluated the company’s strengths; did not submit or incompletely evaluated how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.

Partially evaluated the company’s strengths; partially evaluated how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.

Satisfactorily evaluated the company’s strengths; satisfactorily evaluated how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.

Thoroughly evaluated the company’s strengths; thoroughly evaluated how the company can leverage these strengths so as to yield a competitive advantage in the marketplace.

3. Identify a significant competitor for the company and assess how your company will compete against it to maximize profits and create value for stakeholders.

Weight: 15%

Did not submit or incompletely identified a significant competitor for the company; did not submit or incompletely assessed how your company will compete against it to maximize profits and create value for stakeholders.

Partially identified a significant competitor for the company; partially assessed how your company will compete against it to maximize profits and create value for stakeholders.

Satisfactorily identified a significant competitor for the company; satisfactorily assessed how your company will compete against it to maximize profits and create value for stakeholders.

Thoroughly identified a significant competitor for the company; thoroughly assessed how your company will compete against it to maximize profits and create value for stakeholders.

4. Evaluate how the strategy should be modified. Provide a justification of how this will help the company continue to compete in the marketplace.

Weight: 15%

Did not submit or incompletely evaluated how the strategy should be modified; did not submit or incompletely provided a justification of how this will help the company continue to compete in the marketplace.

Partially evaluated how the strategy should be modified; partially provided a justification of how this will help the company continue to compete in the marketplace.

Satisfactorily evaluated how the strategy should be modified; satisfactorily provided a justification of how this will help the company continue to compete in the marketplace.

Thoroughly evaluated how the strategy should be modified; thoroughly provided a justification of how this will help the company continue to compete in the marketplace.

5. Evaluate how global competition may impact the business strategy and determine how the company should respond.

Weight: 20%

Did not submit or incompletely evaluated how global competition may impact the business strategy; did not submit or incompletely determined how the company should respond.

Partially evaluated how global competition may impact the business strategy; partially determined how the company should respond.

Satisfactorily evaluated how global competition may impact the business strategy; satisfactorily determined how the company should respond.

Thoroughly evaluated how global competition may impact the business strategy; thoroughly determined how the company should respond.

6. 4 references 
Weight: 5%

No references provided

Does not meet the required number of references; some or all references poor quality choices.

Meets number of required references; all references high quality choices.

Exceeds number of required references; all references high quality choices.

7. Clarity, writing mechanics, and formatting requirements

Weight: 10%

More than 6 errors present

5-6 errors present

3-4 errors present

0-2 errors present

 

 

Solution Description

Attachments
BUS599 Assignment 2 Employing Strategy in a Competitive Environment.docx
BUS599 Assignme...