BUS 499 Assignment 1: Strategic Management and Strategic Competitiveness
Due Week 2 and worth 300 points
Choose one (1) public corporation in an industry with which you are familiar. Research the company on
its own Website, the public filings on the Securities and Exchange Commission EDGAR database
(http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can
find. The annual report will often provide insights that can help address some of these questions.
Write a four page paper in which you:
1. Assess how globalization and technology changes have impacted the corporation you
2. Apply the industrial organization model and the resource-based model to determine how your
corporation could earn above-average returns.
3. Assess how the vision statement and mission statement of the corporation influence its overall
4. Evaluate how each category of stakeholder impacts the overall success of this corporation.
5. Use at least two (2) quality references. Note: Wikipedia and other Websites do not quality as
Strategic management is an organized managerial action and decision that determines the long-run operation of a corpor