Is your company vertically integrated? If so, is it fully, or partially, integrated? If not, would such a move yield potentially high competitive rewards? Explain your rationale. You can also use a past firm or one with which you are familiar.
Please review pages 120-124 of our text for insights into our topic. Exhibit 5.13 on page 123 has an excellent chart that illustrates this concept.
BUS 402 WEEK 3
DISCUSSION 1 THE DISCUSSION I NEED IT BY WEDNESDAY 24
Chapter 4 addresses timing and positioning (or market niche) strategies. Using Exhibits 4.8 and 4.9 to assess a firm of your choice. What generic strategy is this firm employing? Are they using a combination approach? What are the advantages/disadvantages of consciously using a generic strategy? Explain your position. Respond to at least two of your fellow students’ postings.