BUS402 week 2 assignment - BUS 402 week 2 assignment (Graded A+) - 18647

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Assignment Week 2

 


Watch the video, How to Perform a SWOT Analysis, and then conduct a SWOT analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section. The analysis should address the components of the organization’s environment (internal strengths and weaknesses, and external opportunities and threats), alternatives to consider, and your assessment of the quality of the decision made by the company and/or your recommendation(s) for improvement. (NOTE: This will become part of your final paper.) Your paper must be four to five pages in length, incorporate at least two resources from the University’s Online Library collection, and be formatted according to APA style as outlined in the approved APA style guide.


This is the website of the video:

 

http://mystrategicplan.com/resources/how-to-perform-a-swot-analysis-a-whiteboard-video/

 

 

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

 

_________________________________________________________________________________________________

Grading Rubic

 

BUS402.W2A1.01.2011

Description:

 

Total Possible Score: 10.00

Components of the Organization

Total: 3.00

Distinguished: The components of the organization section are exceptionally clear, focused and thorough. It wholly addresses all of the components described in the assignment instructions, effectively executing each component's purpose.

Proficient: The components of the organization are clear. It contains all of the components described in the assignment instructions, though each component is only partially addressed.

Basic: The components of the organization are comprehensible, although may be overly broad or simplistic. It contains most of the components described in the assignment instructions, though each component is only partially addressed.

Below Expectations: The components of the organization are somewhat unclear or development is minimal. It addresses very few of the components described in the assignment instructions. Any present components are insufficient and irrelevant.

Non-Performance: The components of the organization are either non-existent, or lacks the components described in the assignment instructions.

 

SWOT Analysis

Total: 4.00

Distinguished: The SWOT analysis is exceptionally thorough, relevant, and focused. All of the components required in the assignment; Strengths, Weaknesses, Opportunities and Threats are thoroughly analyzed in the assignment.

Proficient: The SWOT analysis is relevant and focused. It includes all of the components required; Strengths, Weaknesses, Opportunities and Threats, though each component is only partially addressed.

Basic: The SWOT analysis is mostly relevant, although may be overly broad or simplistic and not wholly effective. It contains most of the components required in a SWOT analysis, though each component is only partially addressed.

Below Expectations: The SWOT analysis is somewhat unclear, or development is minimal. It addresses very few of the components required in the assignment instructions. Any present components are insufficient and irrelevant.

Non-Performance: The SWOT analysis is either non-existent, or lacks the components described in the assignment instructions.

 

Context of and Purpose for Writing

Total: 0.50

Distinguished: Student demonstrates successful execution of organization and presentation of content. The purpose of the writing is evident and easy to understand.

Proficient: Student demonstrates sufficient attention to organization and presentation of content. The purpose of the writing is, for the most part, clear and easy to understand.

Basic: Student demonstrates a basic level of organization and presentation of content in written work. The purpose of the writing is somewhat evident, but may not be integrated throughout written work.

Below Expectations: Students' organization and presentation of content is severely limited. Reader is, for the most part, unable to distinguish the purpose of the writing.

Non-Performance: Written assignment is either non-existent, or student fails to communicate any form of context of or purpose for writing.

 

Content Development

Total: 0.50

Distinguished: Student as a whole, uses appropriate, relevant, and compelling content to explore and develop sophisticated ideas within the context of the discipline.

Proficient: Student uses appropriate and relevant content to explore ideas within the context of the discipline.

Basic: Student uses appropriate and relevant content, but does not apply it toward exploring or developing ideas. Overall, content assists in shaping the written work.

Below Expectations: Student uses content, though it may be irrelevant or inappropriate to the topic. Content does not contribute toward the development of the written work, and may distract the reader from its purpose.

Non-Performance: Student does not use content. Written work is either non-existent, or deeply lacks substance.

 

Explanation of Issues

Total: 0.50

Distinguished: Student clearly and comprehensively describes the issue to be considered, delivering all relevant information necessary for full understanding.

Proficient: Student clearly describes the issue to be considered, delivering enough relevant information for a sufficient understanding.

Basic: Student briefly identifies the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations: Student briefly identifies the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance: Student fails to identify issues to be considered.

 

Conclusions and Related Outcomes (implications and consequences)

Total: 0.50

Distinguished: Conclusions and related outcomes (consequences and implications) are logical and clearly reflect student’s informed evaluation and ability to place evidence and perspectives discussed in priority order.

Proficient: Conclusions and related outcomes (consequences and implications) are logical and reflect student’s informed evaluation and ability to place evidence and perspectives discussed in priority order.

Basic: Conclusions and related outcomes (consequences and implications) are identified and minimally reflect student’s informed evaluation and ability to place evidence and perspectives discussed in priority order.

Below Expectations: Conclusions and related outcomes (consequences and implications) are not logical or reflective of student’s informed evaluation and ability to place evidence and perspectives discussed in priority order.

Non-Performance: Conclusions and related outcomes (consequences and implications) are either non-existent, or does not reflect student’s informed evaluation and ability to place evidence and perspectives discussed in priority order.

 

APA Formatting

Total: 0.50

Distinguished: Student correctly uses APA formatting consistently throughout the paper, title and reference page.

Proficient: Student is able to demonstrate APA formatting throughout the paper, however, layout contains a few minor errors.

Basic: Student is able to demonstrate basic knowledge of APA formatting throughout the paper. Layout still does not meet all APA requirements specified.

Below Expectations: Fails to demonstrate basic knowledge of APA formatting. There are frequent errors making the layout difficult to distinguish as APA.

Non-Performance: Assignment submission is either non-existent or APA formatting is not recognizable.

 

Page Requirement

Total: 0.25

Distinguished: The paper meets the specific page requirement stipulated in the assignment description.

Proficient: The paper closely met the page requirements predetermined in the assignment description.

Basic: The paper met over half of the page requirement.

Below Expectations: A fraction of the page requirement was completed.

Non-Performance: Assignment submission is non-existent.

 

Resource Requirement

Total: 0.25

Distinguished: Student provides sufficient resources and uses the correct amount of sources from the specified search agent.

Proficient: Student includes almost all of the sources, while using the correct search agent specificed in the assignment instructions.

Basic: Student was able to provide over half of the sources required in the assignment instructions.

Below Expectations: Student scarcely provides sufficient resources and was unable to include sources from specificed search agent.

Non-Performance: Student does not cite any sources or assignment submission is non-existent.

 

 

 

 

 

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