BUS 670 Week 6 DQ 1 Claims to Environmental-Friendliness - 87142

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After reading “The ‘Six Sins of Greenwashing’:A Study of Environmental Claims in North American Markets,” discuss the tension between business’s interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of greenwashing? If you were a marketing executive, would you have a policy against greenwashing? Why or why not? Guided Response: Respond to at least two of your fellow students’ posts in a substantive manner. Agree or disagree with your classmate’s position concerning having a policy against greenwashing. Defend your position by using information from the week’s readings or the readings related to governmental regulation.
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After reading “The ‘Six Sins of Greenwashing’:A Study of

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BUS_670_Week_6_DQ_1_Claims_to_Environmental-Friendliness.doc
BUS_670_Week_6_...