BUS 661 British Airways Swipe Card Debacle
BUS 661 British Airway
Read the case study: The British Airways Swipe Card Debacle from the end of chapter 8 in your text. Review the swipe card story, drawing on each of the following change perspectives discussed in chapters 7 and 8: organizational development, sense-making, change management, contingency, and processual.
a. From each change perspective, what are the key issues to understanding the wildcat strike?
b. Assume that you have been retained as a change consultant by BA management to advise them on how to avoid such a situation in the future. What lessons emerge from each perspective and what recommendations would you draw from each in constructing your advice to BA management? If appropriate, role-play the presentation of this advice to senior management of BA.
c. Is there one change perspective, or a combination of change perspectives, that provides the best way of understanding the swipe card issue? Why?
d. What broad conclusions emerge from this analysis?