BUS 661 British Airways Swipe Card Debacle - 20676

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BUS 661 British Airways Swipe Card Debacle

BUS 661 British Airway


British Airways
Read the case study: The British Airways Swipe Card Debacle from the end of chapter 8 in your text.  Review the swipe card story, drawing on each of the following change perspectives discussed in chapters 7 and 8: organizational development, sense-making, change management, contingency, and processual. 


a. From each change perspective, what are the key issues to understanding the wildcat strike?
    b. Assume that you have been retained as a change consultant by BA management to advise        them on how to avoid such a situation in the  future.  What lessons emerge from each perspective and what recommendations would you draw from each in constructing your advice  to BA management?  If appropriate, role-play the presentation of this advice to senior management of BA. 
    c. Is there one change perspective, or a combination of change perspectives, that provides the best way of understanding the swipe card  issue? Why?
    d. What broad conclusions emerge from this analysis?

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BUS 661 British...