Bus 642 Week 1 Assignment Discussion Questions - 34220

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BUS 642 Business Research Methods & Tools

Discussion Questions

1. What is business research?

2. What is the difference between applied research and basic or pure research?

5. A sales force manager needs to have information in order to decide whether to create a custom motivation program or purchase one offered by a consulting firm. What are the dilemmas the manager faces in selecting either of these alternatives?

6. You observe the following condition. “Our female sales representatives have lower customer defections than do our male sales representatives.



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BUS 642 Business Research Methods & Tools

Bus 642 Week 1 Assignment.doc
Bus 642 Week 1 ...