BUS 620 Week 4 Assignment Mountain Dew’s Ad Campaign ( BUS620 Week 4 ) - 21147

Solution Detail
Price: $10.00
  • From: Business,
  • Posted on: Thu 01 Aug, 2013
  • Request id: None
  • Purchased: 0 time(s)
  • Average Rating: No rating
Request Description

BUS 620 Week 4 Assignment Mountain Dew [[[***** 3 Pages + APA Format + Conclusion + References *****]]]



Ad Campaign


Review the article:

Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from Retrieved from EBSCOHost.


In a 2-3 page paper, answer the following:



Is Mountain Dew’s advertising campaign directed at the right market segment, does it differentiate the product from the competition, and does it communicate effectively the product benefits? Explain your answer. Provide a proposed redesign of the campaign that could have a more universal appeal. What communication channels should be focused on? Why? Paper must be in the correct APA writing style. Include a minimum of 2-3 resources; 1 resource must be peer reviewed.

Solution Description

BUS 620 Week 4 Assignment Mountain Dew’s Ad Campaign.docx
BUS 620 Week 4 ...