BUS 599 WEEK 9 DISCUSSION - 83831

Solution Posted by
olufunmilola

olufunmilola

Rating : (9)A+
Solution Detail
Price: $13.00
  • From: Business, Business
  • Posted on: Wed 31 Dec, 2014
  • Request id: None
  • Purchased: 1 time(s)
  • Average Rating: No rating
Request Description
Effective Organizational Design" Please respond to the following: • From the case study, evaluate the soundness of GE’s organizational design in terms of structure, strategic control systems, and organizational culture. Next, analyze the manner in which ecomagination products and services successfully implemented a new business model that increased the relationships among all functions and thus built distinctive competencies and contributed to environmental sustainability. Provide a rationale to support your response. • From the case study, evaluate the degree to which GE’s new business initiative impacted its overall brand value, organizational structure, and culture. Provide at least two (2) examples that illustrate the impact of the new initiative on both the organization and GE’s competitive advantage. . NOTE: MORE THAN ONE ANSWER POSTED FOR EACH QUESTION AS A BONUS JUST CHOOSE ONE
Solution Description
  • From the case study, evaluate the soundness of GE’s organizational design in terms of structure, strategic control systems, and organizational culture. Next, analyze the manner in which ecomagination products and services successfully implemented a new business model that increased the relationships among all functions and thus built distinctive competencies and contributed to environmental sustainability. Provide a rationale to support your response.

 

Organizational design is the method by which a company decides to create, utilize, and combine organizational structure (how a firm assigns its workforce to specific tasks and roles and how it specifies that those tasks/roles are connected to increase efficiency, quality, and customer responsiveness); strategic control systems (provides incentives to motivate the firm’s workforce and feedback on company/employee performance to strengthen the organizations business model); and organizational culture (collection of values, norms, beliefs, and attitudes shared among an organization’s members that control the way they interact with one another as well as other stakeholders outside the company) to pursue a successful business model.  GE has had great success with their organizational design both in the past when their emphasis was on increasing shareholder wealth and currently with their shift toward becoming a green company that also increases shareholder wealth.  GE’s consistently strong financial results and their over 100 years on the Dow Jones Industrial Average are the proof of the strength of their business model.  Ecomagination was a turning point for GE.  They had an image problem when it came to the environment.  Launched in 2005, the ecomagination initiative has created a sound platform for GE to make investments in new technologies and has given the company “a huge scope for expansion in the future as more green technologies would be able to address new problems, create new markets, and reach underserved customers” (Hill & Jones, 2013, p. C331).  Ecomagination has helped GE evolve as a sustainable enterprise, contributed greatly to its brand value, and has shown that GE’s strong reputation for innovation and execution are still part of their core competencies.

 

Resource:

 

Hill, C., & Jones, G. R. (2013). Strategic management: An integrated approach (10th ed.). Independence, KY: Cengage

 

  • From the case study, evaluate the degree to which GE’s new business initiative impacted its overall brand value, organizational structure, and culture. Provide at least two (2) examples that illustrate the impact of the new initiative on both the organization and GE’s competitive advantage.

The ecomagination initiative has turned the perception of GE around and helped to build a stronger overall brand value.  Once, the company was only concerned with maximizing their shareholders wealth, and was considered to be thoughtless when it came to its environmental impact.  Ecomagination has turned that around in many peoples’ view as the company has begun the shift to an environmental friendly organization that still has the ability to make money for their shareholders. GE’s organizational structure and culture has also been strengthened as it various business segments collaborate o

Attachments
9.docx
9.docx