"FedEx and UPS Superior Responsiveness" Please respond to the following:
1. From the e-Activity, determine the functional level strategy of both UPS and FedEx. Next, compare and contrast each company’s quality practices and level of responsiveness to customers. Note: Be sure to relate the "Six Strategies for Creating Competitive Advantage” from the video into your response. This is the link to the video:Video Source: WHC2012 (2012, January 22). Six Strategies for Creating Competitive Advantage in Your Creative… [Video file]. Retrieved from http://www.youtube.com/watch?v=ZhBhjF7ocW0.
2. From the e-Activity, determine the innovation strategies of both UPS and FedEx, and analyze the manner in which each company’s focuses on achieving superiority in terms of responsiveness and efficiency. Provide at least three (3) examples from the video to support your response. This is the link to the video: Video Source: BCCBusiness Clips (2012, January 26). Fedex and UPS Documentary [Video file]. Retrieved from http://www.youtube.com/watch?v=JZu_gxi3sbs.
To analyze and juxtapose the UPS and FedEx “wars” are an amazing thing. The UPS and FedEx are similar to the Pepsi-Cola and Coca-Cola wars. As of approximately 2010