Dell Inc. in 2008 Please respond to the following:
- Discuss how Dell has become the global market leader in PCs.
- Articulate Dell’s strategy and business model, including build to order and direct sales strategy.
- Assess whether Dell should expand into new products, and if so, identify what products would be a good fit.
- Determine whether Dell’s customer service and technical support yields satisfied customers. Provide a rationale for your answer.
- Assess whether Dell’s strategy can be supported over time, thereby providing a sustained competitive advantage in the marketplace.