BUS 521 WEEK 5 DISCUSSION - 86306

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  • Posted on: Sun 04 Jan, 2015
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1) "Brand Identity" Please respond to the following: • Select two well-known companies from the same industry, and then analyze their identities / brand images by evaluating their differences and similarities. Determine what sets each core message apart from competitors. • Evaluate how a company’s brand identity promotes customer loyalty and retention in terms of customer service, competitive price, communication, special treatment, and loyalty and rewards programs. Provide an example to support your evaluation 2) "Marketing Tactics" Please respond to the following: • From the case study, evaluate Blendtec’s current marketing strategy in terms of how it engages target customers. Next, suggest two to three other marketing techniques / tactics requiring a limited advertising budget that Blendtec could consider in order to engage target customers. • Interpret offbeat campaign. Next, select a company and analyze how its product or service can be suitable for an offbeat campaign. Provide at least three examples of how this tactic can attract new customers. NOTE; MORE THAN ONE ANSWER POSTED FOR EACH DISCUSSION AS A BONUS
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DISCUSSION 1

 

“Brand Identity” Please respond to the following:

•         Select two well-known companies from the same industry, and then analyze their identies/brand images by evaluating their differences and similarities.  Determine what sets each core message apart from competitors.

“Your brand is the totality of the identity of a company, product, or service.  Like your personal identity, your business identity is the set of characteristics that allows people to recognize you as a separate, unique entity.” (Abrams, 2012)  No matter where you travel you are likely to see either of the two companies I chose Logo(s), and although they may not have a physical store in a particular area, they are equally available online and will send whatever product that is necessary for you and your service.  Additionally you can buy products from stores like Wal-Mart, Best Buy, and Staples while signing up for the services and a two year agreement.

•         Evaluate how a company’s brand identity promotes customer loyalty and retention  in terms of customer service, competitive price, communication, special treatment, loyalty and reward programs.  Provide an example to support your evaluation.

 

   VS   

The two companies I selected was AT&T and Sprint.  AT&T and Sprint are two of the largest wireless telephone providers today.  Both of these companies brand names are household names, right up there with Version.  Both brands promises great service and are universal unlike some of the other plans that only have towers in selected areas.  In addition to this another unfortunate similarity is that they can both be deceptive when explaining their plans to you.  Yes the registered prices gives the false allusion that you are saving money, but when you add all of the additional costs, you really can end up spending a good deal of money.

When you look at these companies you will see that although they have some similarities they are totally different.  Their customer base encompasses some of the same people.  Their prices are compatible and they are truly competitors however, when you take a closer look you clearly see that for Sprint the main focus is wireless service, and tables created by others, with prices that may lure others from AT&T.  However, I believe that AT&T is a better choice because of their diversification of products. 

Being a customer for Sprint, you may be able to have a family plan with what some consider reasonable prices but as a customer of AT&T not only do you have the option of family plans, you can also purchase your home alarm system.  AT&T also have something called U-Verse, which is a combination of Internet, Television, and Land Line Telephone service.  This option also allows for unlimited micro-cell calling, and just in case you do not want to have U-Verse, AT&T offer a hot spot.  I am not sure if they have a loyalty plan per se but I do know that my experience with AT&T they try and correct any problems you may have by giving credit to offset your final cost.  Unlike my dealings with Sprint they did not make the same offer to correct a problem, only a little longer time to pay it. 

OR

Select two well-known companies from the same industry, and then analyze their identities/ brand images by evaluating their differences and similarities. Determine what sets each core message apart from competitors.

 

A brand refers to the concrete symbols such as a name, logo, slogan, and design scheme Charmin Bath Tissue and Cottonelle Bath Tissue are the same type of product and they serve the same purpose in the industry.  Both products portray the

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