BUS 499: Week 1 Discussion 2 - 96089

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Under this e-Activity I chose to study about Blackberry Limited, a Canada based Telecommunication Company prevalently known for providing Blackberry brand of smartphones and tablets. It was found in 1984 and earned the status of being one of the world’s largest smartphone maker and pioneer in the industry.  It was a successful company and was once the most relied brand in the corporate. The phones were so popular that the firms mandated its employees to use Blackberry since it had most sophisticated data encryption and protection systems.

In 2010, it was observed as market leader in the US mobile phone market with the recorded market share of 43%.  Recently, the brand image of the company has tarnished and its presence has been almost faded in the market. The company has lost the foothold after the arrival of Apple’s IPhone and Google’s Android in the smart phone market.  Market studies reveal that the curren