BUS 475 Week 3 DQ - 7474

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What are the different types of strategies?

What are the differences among these strategies?

How do you determine which type of strategy is most appropriate for your organization?

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Differences in term of

Cost leadership




To be ensured that all products will be low in cost and good in quality.

To make a product different in its all specification that a customer will attract.

To gain previous two types and interact with a specific group which is beneficial.


To achieve market shares more than the competitor.
Profit margin should be higher than the competitor.

The price of product should b