BUS 475 Swot Analysis - 15892

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BUS 475 Swot Analysis

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What is a SWOT analysis? Consider an organization you are familiar with or an organization you select through research. How would a SWOT analysis be incorporated into the quality process during the planning phase? 


Strengths, Weaknesses, Opportunities and Threats (SWOT).


SWOT analysis is a guiding tool to audit an organization, internally and externally. Being the initial planning stage, it helps strategists to focus on core issues.


Strengths and Weaknesses are internal factors.


A strength could be:


·         Specialist marketing expertise.


·         A new, innovative product or service.


·         Location of the business.


·         Quality processes and procedures.