BUS 475 - Strategic Plan (Part 1) Conceptualizing a Business - 15855

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Strategic Plan, Part I: Conceptualizing a Business


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Strategic Plan, Part I: Conceptualizing a Business


BUS 475


April 19, 2010






This paper will give the mission and vision statements of the Bark and Sip. This is a part of strategic planning. Strategic management is defined as the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives (Pearce & Robinson, 2009). Whether a firm is developing a new business or reformulating direction for an ongoing business, it must determine the basic goals and philosophies that will shape its strategic posture (Pearce & Robinson, 2009). Before finalizing the list of strategic issues, perform what is called a litmus test to confirm that the strategic issues identified are truly strategic (Fire Engineering, p85). This paper will define the guiding principles and give an overview of how the mission and vision statement work together with the values and objectives of the company.


Mission Statement


 The purpose of a mission statement for a business is to endorse the meanings of the company by articulating the objectives of the business that corresponds with the product or service offered in the market place and the ultimate characteristics of the company that distinguishes the company from the competition.


The Bark and Sip Club is a place that will provide a clean fun and a safe environment for dogs and their owners to socialize with other dog