BUS 475 - Strategic Plan (Part 1) Conceptualizing a Business - 15855

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Strategic Plan, Part I: Conceptualizing a Business

 

Solution Description

 

Strategic Plan, Part I: Conceptualizing a Business

 

BUS 475

 

April 19, 2010

 

 

 

Introduction

 

This paper will give the mission and vision statements of the Bark and Sip. This is a part of strategic planning. Strategic management is defined as the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives (Pearce & Robinson, 2009). Whether a firm is developing a new business or reformulating direction for an ongoing business, it must determine the basic goals and philosophies that will shape its strategic posture (Pearce & Robinson, 2009). Before finalizing the list of strategic issues, perform what is called a litmus test to confirm that the strategic issues identified are truly strategic (Fire Engineering, p85). This paper will define the guiding principles and give an overview of how the mission and vision statement work together with the values and objectives of the company.

 

Mission Statement

 

 The purpose of a mission statement for a business is to endorse the meanings of the company by articulating the objectives of the business that corresponds with the product or service offered in the market place and the ultimate characteristics of the company that distinguishes the company from the competition.

 

The Bark and Sip Club is a place that will provide a clean fun and a safe environment for dogs and their owners to socialize with other dog