Can you identify companies that use Porter’s competitive strategies?
Before you begin writing your response to your discussion question you will need to do some research.
Using information from the course textbook and from class lectures on Porter's competitive strategies, identify one or more companies that use the strategies listed below:
• Lower cost strategy
• Differentiation strategy
• Cost leadership
• Cost focus
• Differentiation focus
For each organization, be sure to understand the qualifying factors.
How is Porter's Competitive strategy used by the organization (of your choice above) impacting profitability and productivity of the organization? Based on the research that you did, should the company consider using a different strategy?
Company using Porter’s Competitive Strategies
EasyJet Airline Company Limited is a commercial airline established in 1995 by the British businessperson Sir Stelios Haji-loannou. T