BA490 Business Policy and Strategy All Discussion Questions Assignments and Exams - 84891

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W1 Mini Strategic Audit The strategic audit system is a diagnostic tool to pinpoint an organization’s strengths and weaknesses. Use the Strategic Analysis Framework and other tools in order to conduct a strategic audit. You might consider using a SWOT analysis for both companies to analyze each companies situation. For this assignment, a mini strategic audit will be conducted for two companies with an overall goal to compare how each company differs in the strategy management and implementation, while indentifying the importance of strategic management. Assignment Requirements Conduct a mini Strategic Audit on e-company Tigerdirect.com and Best Buy, Visit the each company’s website at Tiger Direct at http://www.tigerdirect.com/ and Best Buy at www.bestbuy.com. After conducting research, identify key strategies that each company has in common. List a brief introduction of each company, to include the Mission Statement and compare key aspects of each company. Identify the importance of strategic management based on your research. Be sure to include the concepts identified in the readings for this week's topics. Submit your answers in a 1000 word, APA style paper. Include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement. Please see rubric below. W2 Project Part 1: Project Proposal There are four parts to the final course project. The first part of the project is the initial project proposal, which will be submitted to the instructor for approval--before continuing with the rest of the project. It includes the Introduction to the Project Proposal. The first part of the project will identify the company of choice that will seek an expansion opportunity to an oversee area of choice. Be sure to identify the country and mode of entry. In addition, provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity. Write a 1000 word, APA style paper where you complete the requirements for Part 1 of the Project Proposal. Part 1 must include the following: Introduction: Provide an introduction and overview of the selected company along with an initial analysis of the growth opportunity. Identify the following: • Country of choice • Mode of entry In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement. Please see rubric below. You will also find a document below which covers the entire project, please download and keep this document for future reference throughout the course. W3 Research Paper: Competitive Intelligence Best Practices Research the various methods different companies use to gather competitive intelligence and then analyze the most effective methods by which companies should gather competitive intelligence. In your paper include: • Examples and also identify where the resources can be found to support your work. • A rationale for the references that you have selected to support your views. In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement. Please see rubric below. W4 Project Part 2: Cultural Exchange and Marketing Strategy Now that you have had your Project company/idea approved by your professor, it is time to write the second part of the project, which builds on Project Part 1. Using the same company your chose for Project Part I (the company that is proposing an expansion opportunity overseas), conduct research on the proposed "overseas" country. Specifically focus on the culture and cultural exchange of the country. For the culture, review the web site http://geert-hofstede.com/ or similar resources to compare the cultural differences between the US and the company in your project. Identify the cultural differences and consider the cultural exchange. In addition, research and choose the best distributions method: Product/Market, Pricing, and Positioning. To Review: Write a 1000 word, APA style paper entitled "Strategic Audit" In your paper Identify the following: • Cultural differences • Cultural exchange • Distribution Methods • Product/Market • Pricing • Positioning In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement. Please see rubric below. W5 Case Analysis: Video Game Console Industry in 2012 Read the case, “Video Game Console Industry in 2012” on page 602-612 and address the following questions: Consider an opportunity for a new video game company entering into the market, Provide the following analysis for the new company looking to compete: 1. Does the Video Game Console Industry have any opportunity for new entrants? 2. Identify Video Game Console Industry performance surrounding these key issues: o Expansion Opportunities o Operating efficiency o Growth strategy o Customer retention o Cultural Considerations o Overall Sales o Competition 3. Conduct additional research as necessary to provide the most up to date perspective on this case. Search for the following information: o Annual Report o SEC Form 10-K o Annual Shareholders Proxy Statement o Competitive/Industry Information 4. Identify 3 to 4 key strategies that the new video game company should focus on? Provide examples to support each strategy. 5. Would you invest in a new video game startup company entering under the identified market conditions? Please explain why or why not. 6. Use the written case analysis format to present findings from the case analysis. The case analysis should : o Include the following 5 sections: I. Executive Summary, II. Statement of the Problem, III. Causes of the Problem, IV. Decision Criteria and Alternative Solutions, V. Recommended Solution, Implementation and Justification o Be double spaced and the pages should be numbered o Have 1inch margins – top bottom left and right o Use 12 point font size o Be free of spelling errors o Use an established referencing system – Including 3 to 5 external sources (in addition to your textbook) should be referenced to support the recommendations or to identify issues. This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues identified. o Present the executive summary on the first page of the assignment along with your name (s), student number(s), course section and due date For additional information on formatting the case analysis, see Student Handout: Format For Written Case Analysis W6 Project Part 3: Strategic Audit Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas: • Internal environment • External environment • Strengths • Problem analysis • Recommendations and implementation costs • Evaluation and Control Processes Submit a two- to three-page Word document using 12-pt. font and APA format. In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement. W7 Case Analysis: Outback Steakhouse: Going International 1. Does Outback Steakhouse have any substantial impacts for their growth expansion plans? 2. Identify Outback Steakhouse performance surrounding these key issues: o Restaurant expansion o Operating efficiency o Growth strategy o Customer retention o Cultural Considerations o Restaurant sales o Competition 3. Conduct additional research as necessary to provide the most up to date perspective on this case. Search for the following information: o Annual Report o SEC Form 10-K o Annual Shareholders Proxy Statement o Competitive/Industry Information 4. Use the written case analysis format to present findings from the case analysis. The case analysis should : o Include the following 5 sections: o Executive Summary o Statement of the Problem o Causes of the Problem o Decision Criteria and Alternative Solutions Recommended Solution, Implementation and Justification o Be double spaced and the pages should be numbered o Have 1 inch margins – top bottom left and right o Use 12 point font size o Be free of spelling errors o Use an established referencing system – Including 3 to 5 external sources (in addition to your textbook) should be referenced to support the recommendations or to identify issues. This information would be ideally sourced in current journals, magazines and newspapers and should reflect current management thought or practice with respect to the issues identified. o Present the executive summary on the first page of the assignment along with your name (s), student number(s), course section and due date For additional information on formatting the case analysis, see Student Handout: Format For Written Case Analysis W8 Project Part 4: Final Proposal and Written Paper It’s time to finalize your research and put together your final proposal. Below is the summary of what is required for the final written proposal. Project Part 4 is the final written analysis of your company’s strategic plan. Be sure to include: • Summary • Executive Summary Combine all of the previous project parts, incorporating any feedback received from your instructor into the final written paper. Required Sections include: Part 1: Introduction • Introduction and overview of your selected company along with an initial analysis of the growth opportunity • Country of Choice • Mode of Entry Part 2: Cultural Exchange and Marketing Strategy • Cultural Differences • Distributions Methods: Product/Market, Pricing and Positioning Part 3 Strategic Audit • Internal Environment • External Environment • Strengths • Problem Analysis • Recommendations and Implementation Costs • Evaluation and Control Processes Submit your final written analysis of the company’s strategic plan for the expansion opportunity overseas. The entire project should be a minimum of 3000 words (body of the paper), APA style. Additional support items related to APA formatting (e.g. cover page and reference page are not covered in the word requirement.) In your paper include a title sheet and 6-10 references. Only three references may be found on the internet (not Wikipedia). The other references must be found in the Grantham University online library. Please see rubric below. W8 Project Part 4: Expansion Proposal PowerPoint Presentation Part 1: Create a Power Point Presentation Highlight the Expansion Proposal Create a 10-15 minute PowerPoint presentation in which you describe in detail the key decisions you made in Project Parts 1, 2, and 3 and the reasons for those decisions. Include any additional items of your choice to support the proposal for expansion. The presentation should be between 10 to 15 slides in length, not including the title and reference slide Part 2: Record the Presentation Record the presentation of the Present power point using a similar product like screen cast to capture voice and presentation. (www.screencast.com). Use the free version. Submit the recorded presentation video and power point slides
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BA490 Business Policy

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