BA430 Week Two: Smallburg Bank
Case Study: Smallburg Community Bank
Smallburg Community bank conducted a market research through a local professor to find out more about what the consumers wanted in their community bank. This survey told the bank that the consumers wanted more and told them just what they wanted. The consumers felt that they needed to have more options open to them. Now the biggest issue that the management faces is how to make the more services available to the consumers?