BA280 Consumer Behavior Entire Class - 39986

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  • Posted on: Mon 30 Dec, 2013
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Week 2 Discussion Question Club Memberships


Discuss what club membership or savers programs you belong to. Did you have to pay for the membership? What perks of membership? Do you receive coupon printouts with your receipts? What are the consumer benefits and drawbacks to participating in these programs?




Week 3 Discussion Question Research Method to Collect Data


Assume you are a marketing manager at a top marketing firm that manufactures dish soap. Which research method and tool would you select to collect data and why?




Week 4 Discussion Question Market Research Data Collection Tool


Select a market research data collection tool. In what type of scenario would you use this tool? What would be the benefits and drawbacks of using this tool?




Week 5 Discussion Question Globalization of Domestic Brands


How does globalization of domestic brands present unique culture problems abroad? How could these issues be avoided? How does an understanding of your culture allow you to better understand the culture of others?




Week 6 Discussion Question Challenges Expanding Into Foreign Markets


What do you think are some of the biggest challenges facing larger corporations expanding into foreign markets with regards to segmentation, targeting, and positioning? How can those challenges be mitigated?




Week 7 Discussion Question How are Decisions Made in Your Family


How are decisions made in your family? If single, would a consumer consult anyone for advice before a major purchase? If a consumer was married or had a family, how do you think they would handle major purchases like a house? A car? Defend your response.




Week 8 Discussion Question Review and Reflection


Explain what concept we covered in class that you feel has been the most useful in your everyday life. What concept did you struggle with the most and why?


W1 Assignment Social Marketing Impact Analysis

W2 Assignment Purchase Journal

W3 Assignment Research Methods

W4 Assignment Market Research Plan

W5 Assignment Multicultural Marketing Campaign

W6 Assignment iPad 2 Market Segmentation, Targeting, and Position

W7 Assignment Decision Making Process

W8 Assignment Personal Consumption Practices

W1-7 Quizes

W8 Final Project

Solution Description

W1 Social Marketing Impact Analysis


Social media has a huge impact on consumer behavior because it provides information to so many people in such a short amount of time.  It's basically an improved word of mouth.  I find Facebook to be the most influential on my personal choices.  I am a huge fan of Bud Light Platinum.  I have liked their page on Facebook and often share some of their posts.  They frequently post pictures with creative marketing slogans.  I am just one person that shares their advertisements.  I'm sure there are millions of others that do the same.  I believe that social media is a very reliable tool when promoting public policy.<

BA280 Consumer
BA280 Consumer ...